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Leica Cine 1 laser TV launched in partnership with Hisense and available in the UK from Spring 2023

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Leica’s entry into the growing ultra-short-throw laser television market will take off in the Spring of this year. The Leica Cine 1 will be available first in selected European markets, including the United Kingdom, at prices ranging from £3,680-£4,650, depending on the display size. Launches in the United States, China and Australia will follow in Q3 of this year.

According to the company, the Leica Cine 1 projector sets new standards for the future of television. Its state-of-the-art laser technology, innovative features, and Leica image quality “ensure unique movie experiences and create a breathtaking cinema atmosphere in your own home”.

The Leica Cine 1 meets all the requirements for the latest generation of laser TVs. Its innovative triple RGB laser technology delivers particularly bright images and ensures a spectacular colour rendition with a service life of over 25,000 hours. The sophisticated Summicron lens with aspherical elements is manufactured in accordance with Leica standards and is precisely matched to the image size to ensure consistently high imaging performance.

120-inch display

This is the first time that the unmistakable character and outstanding quality of a Leica image can be experienced on 80, 100 or 120 inch displays in 4k quality in moving pictures. In addition, the Leica Cine 1 benefits from the German company”s years of expertise in digital image optimisation as Leica’s own image processing (Leica Image Optimisation – LIO™) enhances the image with special algorithms and thus achieves particularly natural colour reproduction, detailed colour gradations and excellent contrast transfer.

An integrated, high-performance Dolby Atmos audio system for the perfect home cinema experience supports the outstanding picture.

The connectivity of the Leica Cine 1 is also at the highest level: its integrated TV tuner provides linear TV enjoyment, and the smart TV launcher opens up the world of streaming entertainment for users. Hard drives or additional players such as Blu-ray players or game consoles can be connected via the built-in HDMI and USB inputs, and the screen mirroring function rounds off the streaming experience. Moreover, it’s good for long, top-quality home cinema nights. The projected image of the Leica Cine 1 is considerably less fatiguing for the eyes than conventional TV displays.

In addition to its technical specifications, the Leica Cine 1 also impresses with regard to energy consumption and design. Short-range laser technology consumes significantly less energy than an OLED TV of comparable size.

The typically puristic Leica design language is reflected in the durable, silver premium aluminium body with a slim automatic dust cover for optimum lens protection. Sophisticated and well-thought-out details, such as perforated plates on the sides for better audio output and effective ventilation, reflect the long-established Leica brand’s high level of technical precision but also underline the high functionality standards and feel in the design of all Leica products.

The approx. 60×40×15 cm projector can easily be integrated into the design of a room, and so becomes an interesting alternative to the heavy LED displays that would otherwise dominate a room.

Key success factor

According to Matthias Harsch, CEO of Leica Camera AG, “In the future, optical expertise will become a key success factor in the TV market, the largest consumer electronics market in the world with over US$100 billion in annual sales. I am therefore proud that in cooperation with our strategic partner and on the basis of our world-leading optical expertise, we have succeeded in creating an extraordinary product with the Cine 1: ‘Optical high-tech meets design.’ With the Leica Cine 1, consumers can experience cinematic pleasure in the comfort of their own homes at the highest audiovisual level – cinema is coming home.

Ultra-short-throw projectors: Everything you need to know



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